Your website does not need to be perfect. It needs to exist. The perfect website that launches in eight months serves you zero customers. The simple website that launches this week starts working for you immediately.
What Your Website Is Actually For
Credibility — when someone hears about you, they Google you. It works while you sleep. And it's the only online real estate you actually own, unlike social media which belongs to the platform.
What You Actually Need
- A homepage that answers: what does this business do, who is it for, what should I do next.
- An About page that builds trust through story, not resume.
- A Services page that's clear and specific.
- A Contact page or clear next step.
- An email opt-in somewhere on the site.
What You Don't Need on Day One
Twelve pages of content. A shop (unless you have products ready). A blog full of posts. Fancy animations. Custom-coded development.
The Five Pages You Need
Home. About. Work With Me. Blog (set it up even with no posts). Contact. Build those five. Launch. Add from there.
The One Thing That Makes or Breaks Your Website
Your copy. Not the design. Not the platform. The words. A clearly written simple website will outperform a beautifully designed vague one every single time.
Your website is in every tier of Your Business, Built — three to five pages at The Foundation, more as you scale up. Two focused weeks, and it exists. Take the quiz.